Step Into the Future of Student Recruitment with MetzgersU!
Ready to take control of your recruitment strategy? Our personalized marketing program is proven to help post-secondary institutions like "U" stand out in the competitive landscape for top students.
Research from the Direct Marketing Association shows personalized mail can boost response rates by up to 50%. This makes a tailored approach not just a nice touch, but a must-have.
The MetzgersU 3-Step Approach
Step 1: Contact
Personalize recruiting material using names and addresses obtained from high school information lists. Using variable search pieces, easily swap out pictures and copy to effectively reach prospective students.
Step 2: Collect
Invite students to scan QR codes on mail pieces, enabling them to provide additional information such as intended major and interests. Follow up with a tailored brochure that provides detailed and personalized information based on the student's preferences.
Step 3: Connect
Maintain communication with students by sending reminders, event invitations, and other important information. This continuous engagement strengthens student connections and helps prevent "melt", ensuring that students stay committed.
Enhance MetzgersU with 
Integrate MetLink, our advanced omnichannel marketing software, throughout the entire process to monitor engagement metrics. Gain valuable, in-depth insights into prospective student interactions, allowing for adjustments to your recruitment strategy for maximum effectiveness.
