From brochures, business cards, and mailers, it takes a variety of marketing collateral to build a comprehensive, successful marketing campaign. Among the most critical pieces is a catalog, and it’s still the surefire way to build awareness of your products and services to customers and prospects. With catalogs making a comeback, let’s make them work for your business!
76% of consumers said they would trust printed ads they received in the mail when making a purchase, while only 25% said they would trust online pop-ups. The advertisements you’re sending out through the mail can significantly impact customers. Here are 7 ways to design direct mail to make your company stand out!
Paper comes in all kinds of forms. Knowing the different variations of paper and when to use each will help you choose the right type for your print projects. One major decision is choosing between coated or uncoated paper.
2023 is already here, and a new year comes with new graphic design trends. Graphic design matters because it captures the attention of your audience, aids in memory, and influences the consumer's first impressions.
There is much room for creativity in graphic design for print marketing. However, if you aren't a graphic designer, there are some definite no-nos you want to avoid in order to create a visually compelling design. Here are a few to keep in mind.