Updates

QR codes have become almost expected in marketing. They appear on menus, packaging, signs, and mail. Because they’re so common, many businesses assume they belong on every postcard.

If you’ve ever opened a brochure and thought, “Wait… haven’t I seen this before?” there’s a good chance you have. So, let’s talk about those templates you’ve been using “just until we have time to update this.” (Spoiler: it’s been three years.)

Marketing tends to slow down when it gets complicated. The more options businesses feel they need to consider, the longer decisions take and the harder it becomes to stay consistent.

Most businesses stay in touch only when they have something to promote. This is a reminder that staying top of mind doesn’t always require a pitch. Sometimes, it simply requires showing up.

One thing we’ve learned after producing thousands of mail pieces is this: Mail still works, and it works especially well when it’s planned with intention.