Generate Innovative Solutions with Strategic Design Thinking
In business, strategic design thinking allows you to look at things through your customers’ eyes while devising meaningful, profitable solutions. Here are 5 stages to apply this technique and have real impact on your business.
Use Content Marketing to Bring Fresh Life to Your Marketing Mix
Content marketing can bring fresh life to your business! This "you-centered" form of communication shifts your marketing from a message focus to a people focus, building trust and driving profitable consumer action.
Target the Right Customers with Your Next Direct Mail Piece
You wouldn’t spend $100 million on a new national advertising campaign without carefully set goals and objectives. The beauty of direct mail is that you can use it to reach only those people who are potential buyers for your product or service.