Track Mail & Boost Response Rates
MetLink is a marketing solution designed to track the effectiveness of your direct mail campaigns while enhancing results through the integration of digital platforms.
By turning one direct mail piece into 8-32 impressions, you can strengthen your direct mail campaigns to increase calls, website visits, and ultimately sales.
Multiple Impressions Across Multiple Channels
14 Technologies, 4 Bundled Platforms to Choose From:
SocialMatch
Match Facebook and Instagram accounts to the mailing list to deliver social ads to feeds before, during, and after the mailer hits.
Mail Tracking
Know exactly when a mail campaign hits mailboxes, export delivery lists, and receive non-scan data down to the individual mail piece.
QR Codes
Maximize engagement with static or personalized QR Codes. Increase and track the response to mail through our custom reporting dashboard to see various types of scan data including who scanned.
Informed Delivery®
Through Informed Delivery® integration, add an additional touchpoint and full-color clickable ad through the USPS’s daily mail preview sent via email. Receive a list of who on the mailing list received the email, opened it, and clicked on the ad to show campaign attribution.
Call & Text Tracking
Track campaign effectiveness by recording every call/text that comes in as a result of the mail campaign, with contact information of respondents when available. Engage prospects and drive incremental conversions by delivering coupons and URLs via SMS from the same call/text tracking number.
Online Follow-Up
Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on the Google Display Network.
Social Media Follow-Up
Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on Facebook and Instagram.
LEADMatch
Receive a list of anonymous website visitors and direct mail recipients who went to the website that includes contact information and what actions they took to build 9-18% response mailing lists and prove direct mail campaign attribution.
Email Notification
Send up to 2 emails to the mail recipient (before delivery and after delivery), drawing attention to the mail piece. Direct the recipient to click on the mail piece image in the email and visit the website.
YouTube Ads
Capture attention and cut through the clutter with dynamic video instream ads. Serve video ads before users play their favorite YouTube videos to engage the audience.
Demand Gen
Serve video and image ads across Google feed environments including Google Discover, YouTube, Shorts, and Gmail.
Google Geotargeting
Display ads in the Google Display Network to direct mail recipients, lookalike and affinity audiences geographically based on the mailing list target areas, keywords and keyphrases, and search/browsing history.
Social Media Geotargeting
Display ads through Facebook and Instagram to direct mail recipients, lookalike and affinity audiences geographically based on the mailing list target areas, keywords and keyphrases, and search/browsing history.
Addressable Geo
Geofence the residential or business address of mail recipients to serve ads through the display network to all devices at the address. Track conversions to the website with our sophisticated pixel technology or by foot traffic in stores or commerce locations through device pings.
