We're proud to inform you that the reports of the supposed death of direct mail have been, as Mark Twain once said, "greatly exaggerated."
Not only is direct mail just as effective as it ever was - it's positively thriving. According to one recent study, the market for direct mail advertising is anticipated to grow from $71.57 billion in 2021 to a massive $72.67 billion by the end of 2022. Much of this has to do with the average return on investment for direct mail collateral is $4.09 for every $1.27 you spend getting those marketing materials out into the world.
But it can be challenging to know where to begin if you've been out of the direct mail world for a while or are wading into these proverbial waters for the first time. With that in mind, here are three winning direct mail campaign ideas that you can start using immediately.
3 Winning Direct Mail Campaign Ideas
Taking Advantage of the Holidays
One of the best direct mail marketing campaign ideas you can start using immediately involves taking advantage of the holiday season - a time of year that is already upon us again.
Remember that while part of the goal of any marketing campaign is always to raise awareness for your brand and get the word out about your products and services, this is just one small portion of a much larger story.
Equally important is your ability to get in touch with people occasionally and simply remind them that you're out there. Because of that, don't hesitate to send out a simple postcard for Christmas or the New Year to wish people well. It doesn't have to be overly "salesy" at all - it can be a simple message that illustrates that you care about your customers, even when you're not coming right out and asking them to buy something.
When executed correctly, you'd be surprised by the difference this can make in generating repeat sales from existing, satisfied customers.
The Benefit of Unusually Sized Mail
Another technique that you can use with direct mail, in particular, has to do with sending out unusually sized mail.
Think about it - part of why messages like emails are so easy to ignore is that they all blend together in someone's mind. They all look the same, and they're far too easy to archive when someone is scrolling through their email inbox in the morning.
But if you send out a piece of direct mail collateral that is slightly larger or shaped differently than every other piece of mail that someone receives that day, they're going to notice. You immediately stand out, and at that point, you can use someone's curiosity to your advantage.
Bridging the Gap Between Direct Mail and the Digital World
Finally, don't be afraid to bring the benefits of both direct mail collateral and digital marketing together in innovative ways.
Always include information about the various social media channels you use, like Facebook, Instagram, Twitter, and LinkedIn, which are great for allowing someone to quickly get in touch with you in other ways. This way, you can begin an experience with them through physical mail, but still give them the option to continue it over the Internet if that is their preference.
If you'd like more information about getting started with a direct mail campaign, contact the Metzgers team today!