Do you want to captivate potential customers with your printed marketing materials?
Try using embellishments to make your print marketing exciting and memorable for your recipients!
Embellishments refer to ornamental touches that accentuate critical features of your invitations, stationery, business cards, and brochures.
Check out these four suggestions that can make your print marketing stand out!
4 Embellishments to Help Your Print Marketing Rise to the Top
1. Foil
Modern printing techniques allow your company to go far beyond just the silver and gold foil printing options that were once possible.
Use foil in any color to add interest to your print material or draw attention to certain essential words or statistics by printing them in foil.
2. Embossing or Debossing
Embossing (creating raised images) and debossing (creating lowered imprints) words or your company logo is a simple way of drawing attention to certain parts of your print.
These techniques can increase your brand recognition since your name or logo will stand out from the rest of the design. It can also create depth, adding aesthetic appeal.
Just keep in mind that this embellishment works best on thicker paper stock!
3. Finishes
Instead of opting for a traditional matte finish for your printed products, try more specialized finishes!
A glossy finish can protect against ink smudges or damage while in transit while also elevating the look of your piece.
Research shows that when consumers can touch something, it increases the perceived value. Textured finishes can allow your company to create new textures on your print products (like scales, water splashes, or the grain of wood), which will be raised from the rest of the design.
4. Laminating
Lamination is no longer just for protecting a printed product (though that is a bonus)! You can use it to create the effect of specialty paper without the extra cost.
Experiment with metallic lamination or soft lamination, which creates a velvety feel.
And don't forget about spot laminating! Unlike a flood application, where the lamination covers the entire product, spot finishes are only used on certain design parts. Consider laminating your company name, logo, or tagline to make it pop!
We hope you are inspired by these ideas to help your next print marketing piece rise to the top!