In the iconic book, “7 Habits of Highly Effective People,” Stephen Covey says successful people “begin with the end in mind.”
Why? Because all things are created twice – once through imagination and later in reality. To succeed in business, you must clarify what you’re trying to accomplish and then optimally position your offering before a target market. Covey states this reality in blunt terms:
“[In business,] the extent to which you begin with the end in mind often determines whether or not you are able to create a successful enterprise. Most business failures begin in the first creation, with problems such as undercapitalization, misunderstanding of the market, or lack of a business plan.”
Building brand awareness is essential if your desired “end” is to grow your sales!
Boost Visibility for Your Business
Just as it takes a blueprint and nails to build a house, it requires strategic marketing to build your brand.
Brand awareness is the bedrock of your sales funnel, so savvy marketers will use every angle to keep their business in mind. Here are four attention-grabbing tools to grow your brand through print.
1. Posters
Posters move readers with a creative and memorable experience.
Posters and large-scale signs are ideal for reaching large audiences. Position yours in busy walkways, storefronts, elevators, bathrooms, and more. This creative advertising causes people to linger or to point out a message to friends.
Using 10 posters has a brand recall of 18%, while using 40 or more averages 69%. Placing more posters in a small area can lead to a tremendous increase in recall.
Where could you try that this year?
2. Targeted Print Ads
While digital ads reach a large audience, they are easily ignored.
Statistics show that 4% of people will spend at least 2.8 seconds viewing a digital ad, compared to 88% who will spend the same time on a print ad.
Memorable branding requires “sticky” print ads, so identify when and where your target audience will gather and put newspaper, magazine, or industry publication pieces before them.
3. Promotional Tools
Did you know 79% of people will pick up a brochure and 85% will become aware of new attractions through these pieces?
When you put something physical in people’s hands, the impact of the message multiplies. Where could you use flyers, stickers, booklets, or coasters? Expand your reach with brochures, packaging inserts, sticky notes, and more.
The more creative you are, the better!
4. Every Door Direct Mail (EDDM)
A whopping 40% of customers will try a business after receiving a mail offer. From repair shops to restaurants, entrepreneurs nationwide are finding EDDM an easy and effective marketing solution.
Because your mailing lands directly in the homes and hands of recipients, your company can make repeated impressions to build your base.
EDDM mailings offer an efficient turn-around time, and for less than the price of a stamp, you can send up to 5,000 pieces per day. No lists, no permits, no hassle!