Advertising dollars are sometimes in short supply, and it can be hard to know where to invest yours.
Print marketing is alive and strong, but if your budget is limited, you may need to focus on a few thoughtfully-crafted items. Here are five pieces that can stretch your dollar the furthest.
1. Business Cards
First impressions can make or break your business, and a positive experience can create long-lasting relationships.
Despite our online connections, business cards continue as a staple of every industry, because of their role in the branding experience. These cards hold more than just contact details: smart strategists view them as a glance into a company’s quality, personality, or services.
While they are inexpensive to print, their impact is significant!
2. Targeted Postcards
A physical object in their hands gives your message palpable weight.
And recent stats bring news of impressive direct mail response rates. In 2018, postcards sent to generic prospect lists generated a 4.9% response rate, while targeted household mailing lists generated 9%. Thanks to technological advancements, today you can send content-tailored mail to people who actually look forward to it, prompting a higher response!
Want to step it up a notch? Today’s printing capabilities allow you to dream and DO almost anything with sizing, shapes, or finishes. Think outside the rectangle with tri-fold layouts, square promo cards, or coupons with detachable referral slips that people can give a friend.
3. Presentation Folders
Want a tasteful way to share your message?
Presentation folders allow you to distribute information in a convenient, memorable package. Offering people a stack of papers is a good way to have your marketing thrown away quickly, while packaging pricing information, brochures, and contracts in a folder is a great way to keep documents safe and front-of-mind. Containing anything from USB flash drives to stepped insert flyers, even smaller folders can offer the business solution you need. Here are two examples:
Use a 3 x 7-inch promo (including a business card, personal introductory flyer, and coupon incentive) to share during informal introductions or social gatherings.
Try a 4 x 9-inch pocketed folder (including a business card cutout slot, stacked product promos, and customized question/answer flyer) to use during client meetings or referral contacts.
4. Retractable Banners
Want to put your message front and center?
Gain exposure for your brand with classy custom banners! Retractable banners radiate excellence, and can be used for retail spaces, special events, trade shows, and more. Portable and cost-effective, retractable banners are well-suited for changing out banner prints, ensuring your message stands tall in the busiest pedestrian spaces.
Ready to give catalogs or booklets some consideration?
You should. Studies from the Data & Marketing Association show that the response rate for catalogs is increasing, partially because younger people enjoy catalogs:
“Millennials stand out a bit higher than other generations in terms of engaging with mail,” said Neil O’Keefe, the association’s senior vice president of marketing and content. “Millennials are very engaged by imagery, and the catalog really allows that to stand out. So, the response rate there is very different than what you would experience with a display ad, even an email. The response rate for a printed piece has been on the rise.”
The return rate on catalogs can be especially effective when you reach the right audience at the right time. According to CNBC, catalogs sent to key customers at strategic times yield an average return of $3 for every $1 invested – and up to $9 for every $1 invested when sent to the very best customers.
Look Your Best in Print
Print marketing is an effective way to generate leads, make sales, and solidify customer loyalty.
Ready to start your next masterpiece? From first-glance flyers to head-turning portfolio pieces, we’ll resource you with compelling pieces that make your reputation shine.