From brochures, business cards, and mailers, it takes a variety of marketing collateral to build a comprehensive, successful marketing campaign.
Among the most critical pieces is a catalog, and it’s still the surefire way to build awareness of your products and services to customers and prospects. According to Data & Marketing Association, 41% of millennials and 53% of Gen Xers reported enjoying reading catalogs.
With catalogs making a comeback, let’s make them work for your business!
5 Ways to Make Your Print Catalog Campaigns Rock
1. Choose the Best Size
Make your products stand out on the page by choosing the right catalog size. If you have fewer products or services, you don’t need large spaces devoted to photos. The sizes of 5 ½ by 8 ½ inches or 6 by 9 inches will suffice.
On the other hand, if your products are intricate or detailed, you need space for large photos or illustrations. In that case, 8 ½ by 11 inches or 9 by 12 inches will be more comfortable.
2. Consider Coating
Customers and prospects can feel the difference between the catalogs they receive. Getting your catalog to stand out is essential to getting it noticed.
Adding an aqueous coating is one of the easiest ways to make it pop. To enhance your pages, you can choose from gloss, matte, or satin coating.
3. Decide on the Best Binding
Another top consideration is the binding that will keep your catalog together.
Saddle-stitching is often your best bet because it’s user-friendly and affordable. This allows readers to open the catalog and lay it flat while reading.
Discover other styles such as case bound, perfect bound, and pamphlet stitch.
Remember to create your catalog in four-page increments to allow maximum use of the space and prevent the need to add blank pages.
4. Tell a Story
Essentially, your business is publishing its own magazine with a catalog. It focuses on your products and services and the people, work, and mission that support your company.
Demonstrate your dedication to your business and the customers you serve. This will help you stand out by explaining why you’re different and better than your competitors.
5. Solve Customer Issues
Your customers have pain points.
After identifying those issues, show how your business addresses these challenges or how they can overcome them with your help inside the pages of your catalog.
Catalogs can be a powerful marketing tool if done correctly. Partner with Metzgers as your printing provider to get the marketing expertise that makes a difference in your business.