Unless you sell beach hats or slushies, summer can be a slow season for many businesses. That’s why the summer months are an ideal time to experiment with fun, seasonal campaigns. Heat up sales and boost your customer engagement with these lively, life-giving options.
1. Use Giveaways to Learn About Your Clients
“You’ve Got Tech Problems? I’ve Got Answers.”
Nikole Gipps is the founder and developer extraordinaire behind “That Super Girl.” Specializing in online support services for small businesses, Gipps grows her base seasonally by featuring “Summer of Learning” giveaways. Weekly emails boast giveaway choices (like business books) and tutorial freebies. Her recent contests increased customer engagement, doubled the subscriber list, increased workshop enrollment, and offered insights into topics that interested people most.
What freebie could you use to spark interest this summer and build momentum for the fall? Start dreaming today and create lasting benefits for your business.
2. Lower Prices as Temperatures Rise
Want to have a little fun with the heat? Offer discounts that increase in proportion to the temperature. For example:
--Give clients $10 of any purchase of $100 or more when the temperature rises above 100 degrees
--Try a “pay 80 percent” promotion for any day temps land in the 80s
--Post sunny “peak” discounts on the day Summer Solstice occurs
3. Launch a “Staff Favorites” Campaign
Everyone enjoys a good-natured rivalry, so have some fun while rewarding your best employees with a summer getaway or a valuable gift card.
Here you can generate friendly competition among staff members by asking customers to vote on their favorite barista, customer service rep, or sales associate. Clients can vote through social media, digital polls, or onsite displays. This can humanize your brand and incentivize your team to provide stellar personal service.
4. Give Away Summer Swag
Businesses need promotional items to help reach out to potential customers and clients - it’s just a fact.
Like a business card with a bang, clever promotional products build goodwill, name recognition, and expanded brand exposure. Looking for affordable items to catch prospects’ attention? Try frisbees, stress balls, customized lip balms, labeled clip and go hand sanitizers, zip-front drawstring bags, absorbent cooling towels, water bottles, and more.
5. Beautiful Outdoor Banners
It never hurts to have friends in high places, so go BIGGER with large-scale banners!
Ensure your message wins the day with this hard-to-miss publicity tool. Vibrant, strategically placed outdoor banners can grab attention near busy intersections, at the entrance of your business, or at festivals and high-traffic events. Try hanging pole banners, feather flags, retractable banners, or a giant step and repeat display (great for photo ops and selfies).
6. Use Sizzling Incentives to Tip Them Toward Action
Summer is a perfect time for celebration, refreshment, and the unique expression of your brand. Want to increase the emotional attachment customers have to your business? From a dash of color on your packaging to gorgeous window decals, print promotions can be part of any summer campaign. Want to talk options? Contact us today for samples.