Digital marketing may be everywhere, but many companies still use print marketing or print products as part of their advertising and marketing plans. Finding ways to integrate the tangible appeal of print marketing with the interactivity of the online realm is a great way to utilize both.
One way to do this is strategically using QR codes on postcards. QR codes provide an exciting opportunity to add interactivity, engagement, and measurable insights to your print marketing campaigns.
According to recent statistics, in 2022, 89 million smartphone users scanned a QR code with their devices. With this number projected to reach nearly 100 million by 2025, it is evident that QR codes have become a prominent tool in connecting offline and online experiences.
Now, let's explore six creative ways to leverage QR codes on postcards to captivate your audience and boost your print marketing efforts.
6 Creative Ways to Use QR Codes on Postcards
1. Link to a Website or Landing Page
Placing a QR code on your postcard is a great way to provide more information about your business or organization. You can use a QR code to link to your website, a landing page for a special offer, or even a video about your products or services. This immediately turns offline traffic into online traffic and gives you valuable, measurable insights into how well your marketing dollars work.
2. Offer a Discount or Promotion
Everyone likes to get something for free or at least at a discount. You can also use QR codes as an inexpensive way to promote your business or organization. You can use a QR code to offer a discount on your products or services or to enter a contest or giveaway.
3. Collect Feedback from Customers
Seeking customer feedback is vital for growth, and you can use QR codes to collect it. By creating a survey that you link to a QR code, you can gather immediate responses and gain valuable insights to improve your offerings and meet customer needs.
4. Drive Traffic to Social Media
Want to gain followers on social media? Use QR codes! QR codes can be used to drive traffic to your social media pages. You can use a QR code to link to your Facebook page, Twitter account, Instagram, or any other social media platform. Combine driving traffic to your social media accounts with a discount, and you have a double whammy.
5. Personalize Your Postcards
Don't have enough room on your printed postcard for a lengthy or personal message? QR codes can be used to personalize your postcards. You can use a QR code to link to a video or message specific to the recipient.
6. Distribute a Free E-Book or Digital Download
Many organizations and businesses use free e-books and digital downloads to gain loyal customers. With a quick QR code scan, your customers can be led directly to the e-book or digital download, and you can collect valuable data.
Maximize Engagement with MetLink
QR codes are a versatile tool that can be used in various ways, which is why they are at the top of the industry trends-to-watch list. Using QR codes on your postcards, you can add interactivity and engagement to your marketing campaigns. Combining established mobile technology with print marketing will help your business soar to the next level.
To maximize this engagement, use personalized QR Codes with MetLink. Our custom reporting dashboard allows you to track valuable data about marketing respondents, such as their location, demographics, and behavior. This invaluable information helps you better understand your audience, enabling you to tailor future marketing efforts and sales follow-ups effectively. By integrating QR codes and MetLink, you can elevate your print marketing to new heights and achieve even greater results.