In today’s tech-savvy world, it might be easy to assume that the best way to catch the attention of your potential customers is through digital ads.
In reality, 76% of consumers said they would trust printed ads they received in the mail when making a purchase, while only 25% said they would trust online pop-ups.
The advertisements you’re sending out through the mail can significantly impact customers. Here are seven ways to design direct mail to make your company stand out!
7 Tips to Refresh Your Direct Mail Strategy
1. Go big or go home!
Research has found that using a larger envelope increases the response rate from customers by 53% when compared with the same content being sent in a standard-sized envelope.
Try something new by sending out your mail in larger, oversized envelopes to intrigue your recipients to read what’s inside!
2. Use postcards instead of letters
In addition to being a cost-effective choice for your company (no envelopes necessary), using postcards can be a unique way to switch up your mailing strategy.
Postcards are eye-catching, concisely deliver your message, and are often more interesting for readers than a traditional letter.
3. Make it seasonal
Putting extra effort into the visual appeal of your direct mail could have a significant impact.
The Data & Marketing Association found that 27% of direct mail is still present within the household after 28 days. Incorporate a seasonally festive design into your mail- it’ll give your recipients a reason to keep it around, making them more likely to take a second look at it.
4. Include coupons
People love getting discounts! Include a sale code or a coupon brochure along with your company’s information to give your recipients a reason to purchase immediately. They won’t be able to resist checking out your website so they can score that deal!
5. Make it personal
Personalization in your communication is key to keeping customers interested in your brand.
For life milestones like birthdays, send out cards! When your company has an anniversary, let your customers know. If you have a loyal, high-value customer, send them a thank-you! This practice will keep your customers feeling valued and connected to your company.
6. Pair it with digital tools
While direct mail can significantly impact your customers, it’s no secret that sometimes online options are more attractive for today’s customers.
Include the information on your printed mail for your company’s website or social media accounts. Allow customers to redeem coupons online (via QR code or promo code) rather than filling them out by hand and mailing them back.
7. Re-evaluate your mailing list
If your current direct mail strategy is falling short, try shifting some things around with who is receiving your mail.
Instead of using a mass-marketing tactic, try a targeted mailing list to focus your efforts on your best leads. To get the most responses, you’ll need to ensure you send your information out to your target customers.
Let us handle the printing & mailing of your next direct mail campaign!
Direct mail can be a great way to create interest in your company among a vast pool of recipients. That said, one of the most important aspects of a successful direct mail campaign is the print quality. At Metzgers, we have all the professional tools and experience to ensure your print projects are perfect.