There is much room for creativity in graphic design for print marketing.
However, if you aren't a graphic designer, there are some definite no-nos you want to avoid in order to create a visually compelling design.
Here are a few to keep in mind.
8 Common Design Mistakes To Avoid in Print Marketing
1. Centering Everything
A beginner design mistake is to center everything: Large chunks of text and more. This approach makes it harder to read because the left and right margins are ragged.
2. Imbalanced Elements
Balance is one of the fundamental principles of design. It refers to how elements are distributed throughout a layout, providing a sense of order and stability. But too much symmetry can get boring, so try adding asymmetry to create visual interest.
3. Not Leaving White Space
Make sure you don't pack everything into your design. You may have great design ideas, but you don't need to use them all in one place. Instead, save some for future projects.
4. Inconsistent Branding
Whether it's fonts, colors, or images, make sure you're consistent. Keep it similar throughout the piece and with your other branded materials, whether using specific colors or designs. Don't use random fonts, thinking it will make it more interesting. This practice helps tie your design into one visually appealing look.
5. No Repetition
If you don't repeat a few visual elements throughout your projects — for instance, specific colors, layouts, or spatial relationships — your design could lack continuity, and your reader can't "tie it all together."
6. Improper Use of Colors
Understanding color theory and psychology can help you use colors at their optimal best. Colors can set the tone, mood, and style of your design. Don't go crazy picking various colors; be consistent with them and keep the colors in the same family.
7. Not Enough Space Between Letters
You will want to ensure the spacing of your letters is just right, not too close or far away. This process is known as kerning to graphic designers, and it ensures each character fits well with its neighboring letters.
When you are designing marketing materials, you have so many creative options. These tips will help guide you through the process.