It is nice to have an endless budget for marketing; however, most of us don’t have that luxury.
But a business needs to have at least eight printed marketing pieces to be successful and leave its mark.
Whether you are new to business or have tired marketing materials, now’s the chance to freshen up. Here are eight must-haves when it comes to representing your business well.
1. Business Cards
Create a unique business card that not only contains all your necessary information but that represents the unique business you are.
Try using unusual shapes, foil, bold colors, and images. Don’t let it get too busy so that there’s no white space. It needs to be well balanced. Ask us for tips if you’re unsure or have it professionally designed.
2. Brochures
Your business card is the teaser for what you offer, but your brochure is where you can shine.
You can add more detailed information as to what type of business you are and what you offer. Here’s where you lay it out. Include detailed pictures of your products or services, along with an excellent description of what your company provides.
3. Flyers
Create some excitement for your offerings.
Include a large graphic or picture to draw people in and create some questions. Then you can hand them a brochure to explain it more in detail, and you can go through it with them for added impact.
4. Folders
You will want a way to package your marketing materials, and a custom folder is where it’s at.
Have your logo printed on it, along with some die cuts for you to include your business card tucked inside. This is like your shiny new suit; it represents who you are as a business person. That’s why you want quality and up-to-date design.
5. Letterhead
Every business needs high-quality letterhead to include quotes, correspondence, and business details.
This sounds like a no-brainer, but an inkjet printer won’t do. It needs to be professionally printed to show off your commitment to quality.
6. Logo
A logo is so important, and many people don’t give it enough credit.
A well-designed logo will look good on just about anything. Use it on merchandise give-aways, such as tote bags, mugs, koozies, and more.
Your logo ties your marketing together. You can use it on your letterhead, folders, flyers, brochures, business cards, and your website. Don’t skimp here. Have a professional design it for you, along with your input.
7. Banners
How will people get excited about your business if they don’t know you are open or that you have something exciting going on?
A beautifully designed and printed banner will announce that you have new items or that you are having a sale or even a grand opening.
8. Postcards
One more step to getting the word out and creating repeat business is to use gorgeous postcards that have been custom printed.
A postcard is easy to read and hard to ignore in a pile of mail. Use them to thank your customers for coming in, or send out an announcement of a new product or service you offer.
Every business deserves to be celebrated with high-quality printed products. This is not where you want to cut corners.
These eight items are important in getting a business off the ground or re-inventing your business. It’s never too late to do this and announce that you’re the one to do business with because of your commitment to quality. We offer all these items and more to help you get ahead of the competition. Visit our product list to learn more!