There are many ways to increase business through marketing with print. Although the world has experienced an unparalleled technological revolution, print media’s importance in reaching customers remains an uncontested force.
According to Forbes, print marketing is more recognizable, memorable, and decipherable to consumers than its digital counterpart.
As old as advertising itself, print media is an invaluable resource. A host of strategies have yielded results over time; however, unique print marketing campaigns have ultimately proven the most successful.
Utilize Social Media’s Simplistic Design
Most companies have adopted digital media into their marketing repertoire.
Customers enjoy simplistic layouts, separating information and graphics. Plus, it has become a recognizable feature of this media-minded society.
Easy ways to incorporate digital inspiration into print marketing include (but are not limited to):
- Signage on or around your business
- Business cards
- Mailing materials
- Promotional handouts
Incorporate the Magic of Multiple Mediums
The Louvre famously employed a simplistic roadside billboard campaign in 2017.
It emulated the orientation, scale, and minimalism of a typical social media post that billions of users are familiar with. However, the museum also took the additional step of including non-conventional aspects to complement their high-way gallery. They set their roadside advertisements up to sync with three local radio stations. The audio component allowed drivers to hear a 30-second artist introduction. Along with attracting more visitors, the Louvre also gained international recognition for its creativity.
There are endless undiscovered frontiers companies are exploring every day.
One of the best parts of print marketing is its versatility. Virtually anything can become a canvas to market your business. Marketing can also be seen in other lights. For example, a print media campaign does not have to include conventional forms of print advertisements.
While signage, business cards, and mailers are fantastic ways to reach customers, marketing can also be done through creative and more indirect ways.
Printing Is the Best Marketing Route
Regardless of the methods you employ, finding the right printer to begin your next successful and innovative marketing campaign is simple. Join forces with the experienced team at Metzgers to truly transform your business with creative print marketing solutions!