While digital marketing has dominated the advertising world in recent years, it's essential not to overlook the power of print.
Print marketing can be a refreshing change from the constant bombardment of online ads, emails, and social media posts. 56% of all consumers trust print marketing more than any other advertising method. Plus, it allows you to reach potential customers who may not spend much time online.
Make Your Mark Today with Print!
If you're ready to make a lasting impression with your marketing efforts, here are eight out-of-the-box print marketing ideas to get you noticed.
Oversized Mailers
Think big!
Oversized envelopes have the greatest household return on investment (37%) over other mediums like postcards and letter-sized envelopes (29%). You can use this extra space to showcase your brand, products, or services in a visually appealing and compelling way.
3D Pop-Up Cards
Bring that same wonder and surprise of 3D pop-up books to your print marketing with 3D pop-up cards.
These interactive pieces are eye-catching and provide a tactile experience for the recipient, making them more likely to remember your brand.
Magnetic Calendars
Looking for a way to stay top of mind with your customers all year long?
Consider creating magnetic calendars that can be easily attached to filing cabinets, refrigerators, or other metal surfaces. These calendars are practical for daily use and serve as constant reminders of your business.
Brochures with QR Codes
Make your print materials interactive by including QR codes that lead to exclusive content or special offers.
The modern touch of a QR code builds a bridge between your physical and digital materials, allowing you to track engagement and gather customer data.
Die-Cut Business Cards
Stand out from the sea of rectangular business cards by opting for a unique die-cut shape.
This will not only make your card more visually appealing, but it can also reflect your brand's personality and creativity.
Custom Stickers
Who doesn't love stickers?
Create custom stickers with your brand message or logo to give out at events, include them in orders, or use them as a fun way to personalize packaging. These small but impactful items can go a long way in promoting your business.
Personalized Notepads
Everyone needs a notepad to jot down quick notes or reminders.
Take advantage of this by creating personalized notepads with your logo and brand colors. This is a subtle but effective way to keep your business top of mind.
Mini Brochures
Sometimes, less is more, which is where mini brochures come in handy.
These compact, folded pieces are perfect for handing out at events, including in mailers or displaying on countertops. They allow you to share important information about your business without overwhelming the reader.
Branded Packaging
Take your print marketing further by incorporating your brand into your packaging materials.
This can include custom tissue paper, stickers, or even branded boxes or bags that make receiving a package from your business feel like a unique experience.
Don't be afraid to think outside the box and try something new – it may be the key to getting noticed in today's crowded advertising landscape. So, start printing and promoting your business in a whole new way!