The print industry is constantly evolving, combining classic techniques with new technology to create more impactful, sustainable, and personalized experiences. In 2025, businesses have more opportunities than ever to use print in creative ways to strengthen their brand, market their products, and connect with customers.
At Metzgers, we’re always looking ahead to bring the latest print solutions to our clients, helping them stand out in a crowded market. Here are the top print trends to watch in 2025—and how they can take your brand to the next level.
1. Personalization with Variable Data Printing (VDP)
Consumers expect personalized experiences, and Variable Data Printing (VDP) makes it possible to customize text, images, and offers for each recipient. Whether it’s a personalized direct mail piece, custom event invitation, or targeted promotional material, VDP increases engagement and response rates.
How Metzgers Can Help: We offer high-quality digital printing with variable data options, allowing you to tailor each piece to your audience without slowing down production.
2. Sustainable and Eco-Friendly Printing
Sustainability is more than a trend—it’s an expectation. Businesses are choosing recycled paper, soy-based inks, and FSC-certified materials to reduce environmental impact. Waterless printing and carbon-neutral practices are also becoming more popular.
How Metzgers Can Help: We offer eco-friendly printing solutions to help businesses meet their sustainability goals.
3. Interactive Print with QR Codes and Augmented Reality (AR)
Print is no longer just static—it’s interactive. Businesses are incorporating QR codes, NFC technology, and AR experiences into their print materials to connect print with digital content.
Examples:
- Direct mail postcards with QR codes leading to exclusive promotions
- Brochures with NFC tags that open videos when tapped with a smartphone
- Augmented reality packaging that comes to life with 3D animations
How Metzgers Can Help: We can integrate QR codes and other interactive features into your printed materials to create a seamless digital-physical experience.
4. Wide-Format Printing for Experiential Branding
Businesses are using large-scale graphics, wall murals, and floor graphics to create immersive brand experiences. Retail stores, offices, and event spaces are incorporating bold, oversized visuals to enhance engagement and storytelling.
Trending Applications:
- Wall murals that showcase company history and culture
- Custom floor graphics for wayfinding and branding
- Trade show booths with high-impact visual storytelling
How Metzgers Can Help: Our wide-format printing solutions help businesses transform their spaces with custom banners, wall wraps, and signage.
5. Luxury Finishes for High-End Print Marketing
Premium brands are investing in specialty print finishes to create tactile, eye-catching designs that leave a lasting impression. Soft-touch coatings, foil stamping, and embossing add a high-end feel to business cards, packaging, and marketing materials.
Popular Luxury Print Features:
- Soft-touch finishes for a velvety, premium feel
- Metallic and holographic foils for added shine
- Embossing and debossing to create a 3D effect
How Metzgers Can Help: We offer a wide range of specialty print finishes to elevate your marketing materials and enhance brand perception.
Stay Ahead with Metzgers’ Cutting-Edge Print Solutions
Print continues to evolve, and Metzgers is here to help businesses take advantage of the latest trends and innovations. Whether you need personalized direct mail, eco-friendly materials, interactive print, large-scale signage, or luxury finishes, we provide expert solutions tailored to your brand.
