Flyers might get overlooked if they look—and feel—just like everything else. But the moment they break from the norm, they get noticed. A combination of tactile appeal, smart folding, and a useful incentive will make people pause, smile, and act.
Let’s break down the elements that make a flyer memorable, and how you can apply this to your next print piece.
1. Use the Fold as Part of the Experience
Most flyers are flat. But creative folds add an element of discovery. People instinctively open them, flip them, and engage longer because the flyer itself becomes interactive.
Some fold styles to explore include accordion folds, gatefolds, and Z-folds, each offering a unique way to guide your reader through the message.
Think about your message. Could it be delivered in parts or panels? Use the fold to help guide the reader through it.
2. Choose Finishes That Reflect Your Brand
The texture of a flyer can say just as much as the words on it.
- Soft-touch coatings for a sleek, high-end feel
- Glossy finishes to make colors pop and photos stand out
- Raised UV or foil stamping to highlight logos, calls to action, or product images
- Linen-textured paper for a vintage or nostalgic feel
When someone picks up your flyer, what do you want it to feel like? Premium? Playful? Warm? Use finishes that support that tone.
3. Give People a Reason to Keep It
A great flyer doesn’t always get acted on immediately, but if it has lasting value, it’s more likely to be saved. For example, a tear-off coupon for a free gift can give recipients a simple reason to hold onto it.
Other ideas:
- A coupon/promo code
- A helpful tip or checklist
- A recipe, calendar, or mini-guide
- A QR code linking to a video or exclusive offer
Functional design can turn your flyer into something your audience wants to revisit, not recycle.
Small Details, Big Results
Creativity in direct mail doesn’t have to mean flashy or over-the-top. Often, it’s about small touches that make your flyer feel thoughtful, intentional, and worth engaging with.
Whether you’re launching a new product, promoting an event, or simply looking to build stronger connections with your audience, flyers are still one of the most powerful tools in your marketing toolkit. Especially when you design them to stand out.
Need help designing a flyer that gets noticed and remembered?
Contact Metzgers today to get started!
