Most print projects start the same way. You need something produced, you have a deadline, and you want it to look right the first time. That’s when the relationship matters most.
There was a time when booklets were created out of habit. Sometimes they were useful. Sometimes they were just… there. So the question today is this: What role should a booklet play in modern marketing?
As digital communication increases, so does information overload, making it harder for customers to absorb even the most important messages.
Postcard size might seem like a small detail when planning a direct mail campaign, but it plays a much larger role than most businesses expect.
There’s a strange thing that happens with familiar tools. The longer they’ve been around, the easier they are to dismiss. Postcards fall into that category.