Trust builds confidence. That is why a strong corporate brand identity can make or break a business.
Print marketing is powerful. Digital marketing is powerful. When you combine them... well, the result is dynamic.
When acquiring new customers, estimating Customer Lifetime Value (CLV) provides a way to estimate their future revenue contribution to your company and how to use direct marketing to your advantage.
Gen Z currently includes people in their early twenties and many teenagers with substantial discretionary income. If you want their patronage, your marketing needs to appeal directly to their needs.
Do printed catalogs still work? The Harvard Business Review (HBR) worked with a U.S. based specialty jewelry company to find out.