Updates

Paper comes in all kinds of forms. Knowing the different variations of paper and when to use each will help you choose the right type for your print projects. One major decision is choosing between coated or uncoated paper.

2023 is already here, and a new year comes with new graphic design trends. Graphic design matters because it captures the attention of your audience, aids in memory, and influences the consumer's first impressions.

There is much room for creativity in graphic design for print marketing. However, if you aren't a graphic designer, there are some definite no-nos you want to avoid in order to create a visually compelling design. Here are a few to keep in mind.

When you advertise, you need to know your target audience. And the same is true in print marketing. To get your marketing message to reach this specific group of people, you need to know the decision maker and who supports them. Therefore, it's vital to examine your target audience, so messages are exciting to the reader. 

Direct mail is naturally advantageous when getting people to notice your business. 85% of consumers open their direct mail, and 62% act after receiving direct mail, according to a recent report. However, your business can take action to increase further the number of people opening your direct mail.