Updates

Despite living in a digital age, printed marketing materials still hold a place of importance and lucrative return on investment. Your small business can still benefit exponentially from printed marketing, even on a conservative budget.

Using color is as important as the words in your print marketing, if not more important. Color can not only attract customers to read and engage with your marketing, but it can also enhance or connect a certain mood or emotion to your business.

Reaching your ideal audience while remaining mindful of the bottom line seems like the dream in marketing. By fusing print and digital marketing to promote your offers, customers will benefit from better communication and accessibility to your business.

As summer reaches its peak and the school year approaches, businesses have a golden opportunity to captivate customers with irresistible offers. Let’s explore three dynamic promotional strategies to boost your sales and foster customer loyalty, ensuring your business stands out and thrives this summer season.

Digital marketing may be everywhere, but many companies still use print marketing or print products as part of their advertising and marketing plans. Finding ways to integrate the tangible appeal of print marketing with the interactivity of the online realm is a great way to utilize both. One way to do this is strategically using QR codes on postcards.