Updates

There is much room for creativity in graphic design for print marketing. However, if you aren't a graphic designer, there are some definite no-nos you want to avoid in order to create a visually compelling design. Here are a few to keep in mind.

When you advertise, you need to know your target audience. And the same is true in print marketing. To get your marketing message to reach this specific group of people, you need to know the decision maker and who supports them. Therefore, it's vital to examine your target audience, so messages are exciting to the reader. 

Direct mail is naturally advantageous when getting people to notice your business. 85% of consumers open their direct mail, and 62% act after receiving direct mail, according to a recent report. However, your business can take action to increase further the number of people opening your direct mail. 

Adobe has announced that they will end support for creating content with Type 1 fonts by January 2023. Here’s how you can prepare to make the shift to more widely supported formats.

Contrary to popular opinion, print is not dead, and it remains an integral part of marketing and advertising. Today, you can't rely solely on digital ads to increase customer traffic. Likewise, you can't just rely on old-school advertising to do the job.