Direct mail is king in advertising. It’s direct, in your hands, and grabs attention right away.
A banner is one of the oldest forms of advertising and it is still around today because it is low cost and effective.
Both direct mail—the printed word—and websites are essential in promoting your business. Let’s take a look at how they work together.
Marketing takes time and money to execute well, which means it needs to hit the mark and provide a good return on investment.
The 40-40-20 rule of direct mail marketing breaks up marketing into three parts to help you predict and evaluate the success of your direct marketing campaign.