Updates
4 Intelligent Ways to Combine Print and Digital Marketing
Print marketing is powerful. Digital marketing is powerful. When you combine them... well, the result is dynamic.
Use Customer Lifetime Value to Plan Your Direct Mail Marketing
When acquiring new customers, estimating Customer Lifetime Value (CLV) provides a way to estimate their future revenue contribution to your company and how to use direct marketing to your advantage.
4 Direct Mail Tips to Attract Gen Z's "Digital Natives"
Gen Z currently includes people in their early twenties and many teenagers with substantial discretionary income. If you want their patronage, your marketing needs to appeal directly to their needs.
How to Double Your Sales with Successful Catalog Marketing
Do printed catalogs still work? The Harvard Business Review (HBR) worked with a U.S. based specialty jewelry company to find out.
Disable Defenses by Creating Curiosity with Your Marketing
You want your prospects to understand how your products can solve their problems, so they’ll be moved to make a purchase. But people don’t go from uninterested observers to committed buyers overnight...