Digital marketing may be everywhere, but many companies still use print marketing or print products as part of their advertising and marketing plans. Finding ways to integrate the tangible appeal of print marketing with the interactivity of the online realm is a great way to utilize both. One way to do this is strategically using QR codes on postcards.
Print media continues to be an effective tool for lead generation. Its tangible nature allows you to connect with a broad audience, making it a valuable addition to your marketing strategy. Best of all, print media can be a cost-efficient option, especially when compared to digital advertising.
In today's digital world, most of the messages we receive as consumers come from online platforms. However, leveraging traditional methods of communication is still effective for reaching customers.
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Your company’s packaging design plays a vital role in your marketing efforts. One way to focus your efforts when creating effective and memorable packaging is to think through the three levels of packaging: primary, secondary, and tertiary.