Updates

You wouldn’t spend $100 million on a new national advertising campaign without carefully set goals and objectives. The beauty of direct mail is that you can use it to reach only those people who are potential buyers for your product or service.

Print marketing is alive and strong, but if your budget is limited, you may need to focus on a few thoughtfully-crafted items. Here are five pieces that can stretch your dollar the farthest.

The economy doesn’t run on money – it runs on trust, and so does your business...

With a limited marketing budget, it’s important for your business to make every penny count. And, according to a 2018 DMA Response Rate Report, direct mail consistently outperforms all digital marketing channels.

2020 is a great time to hone your hobbies and sharpen your skills. Before you embark on your next masterpiece, consider six basic DO’s and DON’Ts of design.