The Challenge
Lansing Trade Group needed to deliver a message to their customers that was fun, interesting and unique. The messaging needed to support the product offering, and also serve as a gentle reminder to “think of Lansing Trade Group” when the client is considering their next product launch.
The Goals
Bring a healthy, nutritious, new ingredient to market in a manner that was novel and interesting, with an exciting marketing concept and delivery method.
The Solution
Metzgers created a display-like presentation that was eye-catching and engaging for the buyer, R&D team, marketing staff, and ultimately, the prospective customer.
- Full color printed directly onto corrugated cardboard
- Custom die cut box
- Machine-folded
- Sourced and personalized promotional items
- Fulfillment of products into box by hand
- Warehousing of final product
The Results
Lansing Trade Group is now renowned in their industry as the source of new and novel ingredient ideas. “We have found that dollar for dollar, this approach is much more cost-effective and impactful than trade industry magazine marketing and advertising,” says Isaac Matthews of the Lansing Trade Group. “The personalized letters with our actual signatures add a personal touch to each delivery.”
