Updates
4 Direct Mail Tips to Attract Gen Z's "Digital Natives"
Gen Z currently includes people in their early twenties and many teenagers with substantial discretionary income. If you want their patronage, your marketing needs to appeal directly to their needs.
How to Double Your Sales with Successful Catalog Marketing
Do printed catalogs still work? The Harvard Business Review (HBR) worked with a U.S. based specialty jewelry company to find out.
Disable Defenses by Creating Curiosity with Your Marketing
You want your prospects to understand how your products can solve their problems, so they’ll be moved to make a purchase. But people don’t go from uninterested observers to committed buyers overnight...
4 Illustrative Design Options for Your Logo or Custom Labels
When you are building a business or launching a product, a label or a logo might not seem like a top priority. But these branding pieces are essential because they open the door to your identity.
5 Steps to Foolproof Direct Mail
When you want to get something right, consult the experts. For direct mail, there is no greater expert than the U.S. Postal Service.
