Updates

Marketing takes time and money to execute well, which means it needs to hit the mark and provide a good return on investment.

The 40-40-20 rule of direct mail marketing breaks up marketing into three parts to help you predict and evaluate the success of your direct marketing campaign. 

Whether you are new to business or have tired marketing materials, here are eight must-haves when it comes to representing your business well.

You know you need to do direct mail. Here are some common mistakes people make when creating their direct mail campaigns and how to avoid them.

A common misconception is that all modern-day marketing needs to be digital. In reality, print-based marketing can be more effective in many ways than its digital counterpart.