Updates

Trade shows can be an incredible opportunity to showcase your company’s products and services to the public and network with other companies in your industry. However, you must craft a strategy to ensure you can make the most impact. Here are five things you should do when planning for, attending, and evaluating the results of a trade show. 

Booklets are a powerful marketing tool for attracting attention, informing the public, or educating customers. Not only can booklets capture your target audience's interest, but they also convey critical messages accurately on various topics. Here are some helpful tips to make your booklets successful.

Direct mail is not only what your customers want, but it's also incredibly effective. Research shows that 73% of customers prefer direct mail over other marketing channels. And according to the Data & Marketing Association, consumers engaged with 96% of direct mail in 2019. So, why not take the plunge into direct mail and see what it has to offer your brand?

From brochures, business cards, and mailers, it takes a variety of marketing collateral to build a comprehensive, successful marketing campaign. Among the most critical pieces is a catalog, and it’s still the surefire way to build awareness of your products and services to customers and prospects. With catalogs making a comeback, let’s make them work for your business!

76% of consumers said they would trust printed ads they received in the mail when making a purchase, while only 25% said they would trust online pop-ups. The advertisements you’re sending out through the mail can significantly impact customers. Here are 7 ways to design direct mail to make your company stand out!